Nel panorama del marketing moderno, gli influencer rappresentano uno strumento potente per promuovere prodotti e servizi. Hanno la capacità di influenzare le decisioni di acquisto di milioni di follower, rendendoli partner preziosi per le aziende. Tuttavia, il recente caso dei quaderni di Chiara Ferragni, inizialmente venduti a prezzi premium e successivamente scontati a 1 euro,
Il mio lavoro di Brand Designer Ciao a tutti! Sono Corrado Manenti, e oggi voglio condividere con voi la mia visione sul ruolo del Brand Designer nella moda italiana. Dal 2016, uso questo termine per descrivere la mia professione, e in questi anni ho visto l’industria della moda trasformarsi in modi sorprendenti e stimolanti. La
Against the trend of its competitors, Zalando decided to put an end to its private labels once and for all. What is the reason for this strategic decision?
Is It The End Of Private Label? Zalando gives up on 'Homemade Brands Read More »
La vera di sfida di chi vuole diventare stilista non è creare una collezione, è venderla Esiste un momento della vita di ogni stilista dove i sogni e le aspettative di successo incontrano brutalmente la realtà ed il mercato: Stiamo parlando del momento della vendita. Una delle cose più critiche, a prescindere dal settore o da
The seven ways to launch your collection (AND your brand) on the market Read More »
Some insider tips on how to become a designer and create your own brand and fashion start-up The other day on Facebook an article caught my attention. The title sounded promising, the image appealing and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right up my alley.
The 11 things you absolutely must know if you want to create a fashion start-up Read More »
[How trends are born, live and die] A question that sooner or later occurs to everyone, from fashion insiders to fashionistas, is: "where do trends come from?" What are the different sources of inspiration that characterise fashion and anticipate it? In this article I will try to gather ideas and different points of view
How trends in fashion are born, live and die Read More »
INNOVATING TO SURVIVE [HOW TO WIN THE ETERNAL BATTLE OF EVERY SEASON TO NOT BECOME A COMMODITY] We live in a complex world, there are those who speak of consumption crises shrinking macroeconomic scenarios, and it is in front of everyone's eyes that the market has changed a lot globally in the last ten years. In
Innovate to Survive: How to Win the Eternal Struggle to Not Become a Commodity Read More »
"I'm not in. When I see severed heads on the catwalk, I'm out,' Giorgio Armani declared after yet another creative stunt at Gucci. Severed heads, baby dragons...it's all worth it! What can we say? Evidently one gets bored at fashion shows and after all, the important thing is not to talk about clothes!
Armani VS Gucci: Is anything worth talking about in fashion? Read More »
Gianluca Vacchi For F**K Project and Vittorio Sgarbi For Sartoria Tramarossa
Can the use of influencers negatively influence brand perception? Read More »
I happened to read this article in La Repubblica which raises the age-old issue of the lack of new generations of seamstresses (as well as pattern makers). Paradoxically, in Italy we have some of the best fashion schools in the world that every year churn out dozens of (hopefully) promising young stylists. In this article I explain my personal difference between
The real difference between Tailor and Stylist Read More »
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